Remember career day back in high school? Guidance counselors and local business people all gathered in the auditorium talking about career choices and pathways. Then there was always that one counselor that was the dreamer and spoke of finding your passion and everything else would fall into place. Back then it all sounded so nebulous – how can a teenager know their life’s passion?
With that high school day forgotten many decades in the past and fast forward to working at TWC for several months now, I have had heard numerous times that it is the design element that Tanglewood brings to a project that sets us apart from others in our arena. It is easy to prattle off the obvious reasons:
- TWC has a full suite of architects, engineers and designers
- We pride ourselves on our collaborative nature and working well with the homeowners’ team of architects and designers
- We bring a historical perspective based on Tanglewood’s extensive travels, books and lectures series
Wanting to get a more in-depth understanding – I asked Alan his thoughts. His response quickly brought me back to high school…
’We are architects and artists, not accountants and lawyers.
We create art and that just happens to fuel our business.
We do not compromise or concede to any business strategy that stifles our artistry.
Making money is a byproduct of our passion, the actual building process is the business that supports our artistic endeavors.’
Designing conservatories and greenhouses isn’t just the starting point of the process to get to a completed structure. It is an artist creating a work of art that ultimately will become part of someone’s art collection. Designing conservatories is the passion that ignites Tanglewood and it is that passion that then builds these stunning structures. As Alan states, ‘If we were to just design a building, there is no art, no passion.’ Tanglewood is in business to create art. Our conception was the result of stumbling upon a passion: historic conservatories & creative design. Many marketing manuals have been written extolling the practice of determining your value proposition. At Tanglewood, it is simple. We create art – that takes the form of conservatories. That is our passion.
Turns out your guidance counselors were right on career day – find your passion, make it your job and the ‘business’ of it will follow.